Key Insights

Worldwide, 2017 - 2025

Worldwide light vehicle sales growth outlook 2017-2025


Summary

Light vehicle sales are projected to increase by about 1.8 percent in 2024 year-on-year. Projections for 2025 are equally optimistic. It is expected that in 2025, light vehicle sales will grow by 2.5 percent year-on-year. 

Global market recovery

Car sales slumped during the second quarter of 2020 due to the outbreak of the coronavirus pandemic in key markets. However, there were strong signs of improvement from the next quarter onwards. Worldwide, Ford Motor's vehicle wholesales were higher in 2020's third quarter than in the first quarter of that same year. November 2020 showed the highest level of monthly automobile sales in China in 12 months. In 2022, global sales contracted by 0.6 percent year-on-year.

The electric vehicle opportunity

In 2023, the  EU's share of new passenger electric vehicles accounted for over 22 percent, a significant year-on-year increase. How the transition from conventional cars to electric vehicles will affect sales is open to question. That said, investments in charging infrastructure and the extension of current and new governmental subsidy programs for purchasing electric vehicles could facilitate even higher numbers soon.

Industry and market size


Summary

Worldwide motor vehicle production amounted to more than 92.5 million units in 2024. Some 73 percent of the motor vehicle production was generated by the passenger cars segment, amounting to almost 67.7 million units.

Chinese market recovery

China is the world’s largest producer and consumer of passenger cars. This means that any change in production and sales in the Chinese automotive market will be noticeable in global figures. The Chinese economy has grown in tandem with vehicle production and sales. However, between 2016 and 2019, this growth slowed. Motorists in China have been unable to afford new cars due to lower employment levels and higher prices that came as a result of higher tariffs. Between December 2019 and March 2020, the economy was hit hard by the outbreak of the coronavirus pandemic. The automotive market cratered in February but rebounded soon thereafter. Chinese motorists purchased about 26 million passenger cars and more than four million commercial vehicles in 2023.

COVID-19 and the motor vehicle industry

The coronavirus outbreak brought many nations and their economies to a grinding halt in 2020. The effect on the motor vehicle industry was particularly noticeable. Many manufacturing facilities across the world were shut down to prevent the spreading of the virus. However, the industry has partially recovered since, showing an upward production output trend, which remains below the pre-pandemic levels.

Trade


Summary

In 2023, the United States was the country which imported the most passenger vehicles, including cars. That year, the U.S. spent nearly 210.3 billion U.S. dollars on vehicle imports, which was well over double the import value recorded by Germany, which was second in the ranking.

Manufacturers


Summary

In terms of revenue, Toyota and Volkswagen were the leading automakers worldwide as of May 2024. In terms of vehicle sales , Toyota and Volkswagen are also counted among the most successful automakers worldwide.

The emergence of China as an exceptional market

Before the coronavirus crisis of 2019-2020, the global automotive industry was hit hard by the financial crisis of 2008-2009, and General Motors declared its roughly 91 billion U.S. dollar bankruptcy following the crisis. In 2009, passenger car sales slumped in most markets, except for China, which emerged as the key sales market for passenger cars.

The return of the crisis

Chinese manufacturers cut the cord from their joint venture partners from other parts of Asia and the Western world a long time ago, and the global automotive industry has begun to feel the impact Chinese motor vehicles and parts manufacturers have. In 2020, the car market was in free-fall again. However,  China was also affected this time. The global automotive chip shortage further impacted the industry in 2021 and 2022, leading to a slump in vehicle inventory despite rising demand. By 2023, some improvements were recorded on the global level. 

Suppliers


Summary

The global autonomous car market was valued at over 41 billion U.S. dollars in 2024. The market is expected to grow in the following years, reaching a size of nearly 115 billion U.S. dollars in 2029.

Technological challenges

Fully autonomous vehicle technology is extremely complex. In the United Kingdom, it is expected that 73 percent of all cars will have some level of autonomy (Levels 1-3) before fully autonomous vehicles are even starting to enter the market in 2025. One reason behind this is the lack of consistent 5G or high-speed internet to allow the self-driving cars to communicate with each other and to gather information about driving conditions and traffic jams or potential obstacles blocking the road. Another reason is that some vehicles require extremely detailed maps to navigate safely.

Concerns about autonomous cars

Overcoming technological hurdles is not enough for autonomous vehicles to take off. Securing public support is vital as well. People need to feel comfortable about riding in an autonomous vehicle in order to use them and buy them. Although over 40 percent of customers worldwide would be willing to use fully autonomous or semi-autonomous cars, they still have some concerns. More than half of the customers are worried about the safety of autonomous cars and over 30 percent are not sure whether the technologies necessary for autonomous vehicles to operate are advanced enough.

Consumers


United States, 2024

Car purchase intention


Summary

Car purchase intention in the U.S.

21 percent of online respondents in the United States are planning to buy a new car in the next 12 months. This is according to exclusive insights from the Consumer Insights Global survey which shows that another 16 percent of consumers are planning to buy a used car within the same period. Having said that, around 38 percent of surveyed consumers aren’t planning to buy a car within the next year in the United States.


United States, 2024

Purchase criteria for cars


Summary

Purchase criteria for cars in the U.S.

Fuel efficiency is a key factor for many car buyers in the U.S., with around 55 percent considering it a top priority when choosing a new vehicle. Safety is another major consideration, as many consumers look for strong protection features. Similarly, price plays a key role for around half of surveyed consumers in the U.S., and many also look for high quality when it comes to buying their new vehicle.


United States, 2024

Propulsion systems in consideration by type


Summary

Propulsion systems in consideration by type in the U.S.

When choosing the propulsion system of their new vehicle, Gasoline remains the front runner to most consumers in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that around 69 percent of surveyed respondents look for gasoline engines when buying their new vehicles. Hybrid, that is a combination of combustion and electric drive, comes to number second on this list, followed by electric vehicles.

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