Pulp & Paper

With the decreasing need for graphic paper, such as newsprint, printing, and writing paper, the paper industry has recently started to decline. Packaging remains the largest paper consuming sector, with more than half of the paper produced being used as packaging material, but its use has decreased in the past two years despite the popularity of e-commerce. China is the largest producer of paper packaging, with a supply that was around double that of the United States.

Due to the increase in online consumerism and the need for lightweight, reusable packaging, the corrugated packaging (containerboard) industry has been expanding. This trend is projected to continue, with a growing demand for packaging solutions, such as corrugated cardboard formats that enable the sustainable transportation of goods. Furthermore, the pulp textile market is expected to witness growth in the coming years as consumers increasingly prioritize environmentally conscious products.

The global pulp and paper industry is a highly competitive sector. Kimberly-Clark And WestRock are the world's largest producers of paper, fiber-based packaging, and pulp, with a strong presence in America, Europe, Asia, and the Middle East. International Paper is also a significant player in the global pulp and paper industry, with operations in several countries. It accounted for one of the largest market capitalizations and revenues in the industry as of 2025.