Whether you’re highly experienced or just starting out, creators need the right technology to support their monetization efforts. Fortunately, Sovrn Commerce provides a wide variety of tools and features to help creators earn as much revenue as possible — and maintain their independence.
Don’t just take our word for it! Hear what top sneaker influencer and YouTube creator Eddie Win has to say about working with Sovrn:
Let’s take a closer look at how Sovrn can help creators at every stage of their evolution.
Instant merchant approval for early creators
When you’re just getting started with affiliate marketing, gaining approval to work with your preferred merchant is often a challenge. Brands typically set prerequisites for their affiliate partners, including requirements related to traffic quality, traffic volume, and ability to generate sales.
Unfortunately, new creators tend to have a smaller audience and limited track record, so they may struggle to meet these standards.
Sovrn eliminates this barrier to entry by providing instant access to CPC-only merchant programs — an inclusive, flexible path to merchant approval. Unlike many platforms that only offer CPA payment models, Sovrn Commerce provides a way for even brand-new creators to work with top merchants on a CPC basis. (Here’s more info on CPA vs CPC programs.)
Approval takes as little as 24 hours and, on average, creators see their first revenue in just one week. Of course, not every merchant offers a CPC payment model, but there are plenty of opportunities to earn in verticals like fashion & accessories, consumer electronics, home goods, health & beauty, and more.
As creators grow their audience and build a track record of performance, they can unlock even more earning potential by gaining access to CPA merchant programs. These programs typically offer higher payouts and larger budgets, rewarding creators who consistently drive conversions. With Sovrn, creators can seamlessly unlock CPA budgets as their influence and impact increase.
Flexible options for growing creators
Affiliate marketing offers many advantages as a revenue stream, but flexibility is one of the biggest. As your audience grows and you gain more experience as a creator, you need a platform that can deliver a wide range of earning opportunities.
Working with Sovrn gives you access to one of the largest merchant networks in the industry — including more than 50,000 retailers around the world, from huge global brands to small boutique merchants across every possible category. Once you complete the Commerce approval process, you’re free to work with whichever brands you choose — no need to apply to each merchant program individually.
Sovrn even offers a variety of tools — like the Approved Merchants dashboard and the Merchant Rate Trends report — to help you navigate the selection process and find merchant partners that best align with your content strategy.
And when you’re ready to diversify your monetization strategy, we can help you explore creative tactics like sponsored content. With this unique strategy, an advertiser pays to host content on a publisher’s site or other digital property. The content is designed to blend seamlessly into its environment, boosting affiliate revenue without disrupting the audience experience. The Sovrn Commerce Demand team makes sponsored content simple by connecting you with inbound opportunities and managing end-to-end conversations with the advertiser.
Advanced support for mature creators
Experienced creators know that directing affiliate traffic to the optimal partner can be a serious challenge. For every click, you might have to choose between 10 or more affiliate networks — plus direct merchant relationships — each with their own ever-changing rates and budgets.
Sovrn helps to solve this problem by automatically routing traffic to the optimal merchant network with our proprietary Link Optimization tool — so you earn as much as possible on every click. Link Optimization is powered by cutting-edge technology that’s unlike anything else on the market today. Simply connect your affiliate network accounts in the Commerce platform, and Link Optimization will automatically start driving more revenue from every click.
Sovrn can also help you drive more value from your existing merchant relationships. Working with the Sovrn Commerce Demand team, mature creators can boost affiliate revenue through:
- Exclusive merchant approvals. Sovrn has relationships with thousands of exclusive merchants outside of our standard Approved Merchants list. These “closed” merchant programs are highly selective about their affiliate partners — and they pay higher rates that reflect their premium status. The Demand team can help to evaluate your affiliate performance and determine whether you qualify to work with any of these closed-merchant programs.
- Direct rate negotiations. The Demand team is in constant talks with our merchant partners, to proactively bring you the best possible rates — but those day-to-day negotiations are just one side of the story. They can also work directly with specific merchants on your behalf, to negotiate rate increases just for you.
Why Sovrn Commerce? It’s just built different.
Most affiliate marketing platforms have a narrow focus that only works for creators at a certain maturity level, within a tight range of verticals like fashion, beauty, and home décor.
But Sovrn Commerce is different.
Our network spans a wide range of verticals, including fashion, consumer electronics, beauty, sports & fitness, home & garden, pets, travel, family, and much more. Sovrn Commerce offers flexible options and affiliation tools to support creators at every stage of their growth journey. And we’re platform agnostic, so creators always retain full ownership of their audience.
Get started today
If you’re a current Sovrn Commerce customer — at any stage in your affiliate marketing journey — feel free to reach out with questions. Our support team is here to help you meet your revenue goals.
Not earning with Sovrn Commerce yet? Sign up now! Once you complete the approval process, you can start earning right away.
