State of AI Apps Report 2025 is Live!
![[Rebranding] Product Page - App Performance Insights Img [Rebranding] Product Page - App Performance Insights Img](/api/flow.js?q=%2F%2Fimages.ctfassets.net%2Fvfkpgemp7ek3%2F7u7wrdkhIS09h3TAwb5fE6%2Ffa6a6313a223a5b82f5adc851d5cf97b%2FApp_Performance_-_Run_market_research.png)
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance Insights - Img 2 [Rebranding] Product Page - App Performance Insights - Img 2](/api/flow.js?q=%2F%2Fimages.ctfassets.net%2Fvfkpgemp7ek3%2F1v5aoYIHiBSE9IwDCVnLaG%2Fa1ccaa737041a4f0c2c5ce45b3a2e092%2FApp_Performance_-_Create_mobile_apps_that_stick.png)
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3 [Rebranding] Product Page - App Performance Insights - Img 3](/api/flow.js?q=%2F%2Fimages.ctfassets.net%2Fvfkpgemp7ek3%2F5gzva2MnCIh0YB2usn6h8I%2F1a99cacae64c8dd48123cf0a1149512b%2FApp_Performance_-_Drive_organic_app_growth.png)
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4 [Rebranding] Product Page - App Performance Insights - Img 4](/api/flow.js?q=%2F%2Fimages.ctfassets.net%2Fvfkpgemp7ek3%2F7lasnNkQu3iN2n0jECqpTa%2F72605cd9ce7b1e1db8a71001db2600b8%2FApp_Performance_-_Create_lead_lists.png)
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5 [Rebranding] Product Page - App Performance Insights - Img 5](/api/flow.js?q=%2F%2Fimages.ctfassets.net%2Fvfkpgemp7ek3%2F7rS2J650mAlEbKlD65q4Q5%2F9ffc5084440a062c52e0f00f8d978392%2FApp_Performance_-_Amplify_M_A.png)
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.

Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.