It's call Reverse Side Earning Touchpoint (ReSET)
What it is: Imagine earning loyalty points from the supplier of an ingredient, not just the place where you bought the finished dish.
How it works (The Betagro Example):
When you enjoy a bowl of roasted red pork noodle at a local restaurant, you'd typically expect to earn loyalty points from that restaurant. With ReSET, you'd actually get Betagro points instead. Why? Because Betagro is the company that supplied the delicious, high-quality S-Pure pork used in your noodles, and they're the ones sponsoring these special loyalty points.
You collect these Betagro points and can then use them directly at any Betagro shop for discounts or coupons on their products.