How can luxury brands tackle the challenge of connecting with new audiences on social media while maintaining their aura of exclusivity? We look at three brands that have achieved this in different ways.
Video advertising can be an effective, eye-catching medium for building brand awareness when done properly. As more video content is consumed online, it makes sense that brands will want to follow suit with rich media video adverts promoting their brands. Unlike text ads in traditional paid search, video ads open up a whole new creative […]
As is the case in Search campaigns, there are advanced features advertisers can use to further refine and drive additional efficiency from activity on Shopping. This chapter looks at some of these features in detail. Remarketing lists Using the same technique as remarketing lists for search ads (RLSAs; see Chapter 9 of Econsultancy’s Guide to […]
This chapter summarises the different ad formats advertisers can potentially use on each of these platforms. Marketers should check each platform regularly and liaise with their account managers to keep up to date with new and retired ad formats. Facebook ad types With a massive potential audience and a wide range of targeting and placement […]
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse.
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.