Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

The Social Trends Quarterly

Communication Strategies for Social Media

A company’s approach to social media will depend on many factors, including the sector it operates within and its objectives. This chapter looks at the different ways businesses can reach their audiences, whether taking a global, local or blended approach is best, and the pitfalls to avoid. Social media communication strategies Social media is regarded […]

Understanding and Prioritising Platform Strategy

Each platform has unique user behaviours and features that have changed over time. Platforms chosen will be dependent upon audience, objectives, resource and budget. This chapter provides a summary of each of the major social media platforms’ roles, purposes and personalities so that advertisers can decide which is best for reaching their audiences. Understanding each […]

Best Practice Ecommerce

Social Commerce Best Practice Guide

As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.

Trends and Innovation Community management

Social Trends Quarterly: Q2 2025

Contents Overview: Key stories this quarter Economic impact: US social ad spend suffers due to tariff uncertainty | Social platforms’ quarterly reports strike notes of optimism | Pinterest defies predictions that ‘Tier two’ platforms will suffer | Trade wars prolong TikTok uncertainty Platform prospects: Substack, Discord position closed communities as the future of social media | Facebook and Instagram […]

Mini shopping basket on blue background with yellow circle. Top view

Trends and Innovation Indirect ecommerce

Ecommerce Trends Quarterly: Q1 2025

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic environment is having on digital commerce, the latest in GenAI integrations, and TikTok Shop’s geographic and sectoral expansion. If you prefer your content in audio format, you can listen along to the main talking points instead.

Trends and Innovation Social advertising

Social Trends Quarterly: Q1 2025

Contents Overview: Key stories this quarter Competing platforms: TikTok rallies after brief ban | RedNote sees surge in users | Instagram launches video app Edits | Bluesky climbs to 30m users Social advertising: Moderation changes at Meta | Meta tests Threads ads | Snapchat’s Plus subscription pays off | Reddit extends paid products AI advantage: Pinterest celebrates milestone quarter | Meta […]

Trends and Innovation Ecommerce

Digital Shift: Q1 2025

Laptop screen displaying the workspace tool Notion.

Article Influencer marketing

How Notion works with influencers like Snoop Dogg to bring the fun to B2B marketing

Workspace and productivity tool Notion has been making an impact with influencer partnerships and light-hearted posts on LinkedIn. We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures influencer success.

A large purple leather bag with the words 'The Tote Bag by Marc Jacobs' is squeezed between two buildings in New York.

How are luxury brands connecting with new audiences on social media?

How can luxury brands tackle the challenge of connecting with new audiences on social media while maintaining their aura of exclusivity? We look at three brands that have achieved this in different ways.

Which brands stand out on LinkedIn, and what can marketers learn from them?

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them?

B2B Case Studies

Additive Industries increases sales-qualified leads 725% with Formula 1-inspired campaign driving brand awareness

The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts manufacturing, partnering with The Think Tank for an integrated campaign across Google and LinkedIn to drive website visits and sales-qualified leads. Additive Industries | The Think Tank