You can find me 3 times in the phrase:
"When I awesomely win, I feel like a sexy rider"
What am I?
Slight Hint
Most of the answers have been more literal than the intended one.
Hint
Of the 3 times, 2 refer to product brands
Hint 2 after a year
One of the aforementioned brands is British, a very rare occasion in its industry.
Hint 3 after 6 years
The other brand "heats things up"