‘Brand Israel’: hasbara and Israeli sport

@article{Dart2016BrandIH,
  title={‘Brand Israel’: hasbara and Israeli sport},
  author={Jon Dart},
  journal={Sport in Society},
  year={2016},
  volume={19},
  pages={1402 - 1418},
  url={https://api.semanticscholar.org/CorpusID:147689077}
}
  • Jon Dart
  • Published 13 January 2016
  • Political Science
  • Sport in Society
Abstract Until relatively recently, the state of Israel was preoccupied with its military security and paid little attention to cultural politics. However, the emergence of other ‘battlegrounds’ has seen a shift to ‘soft power’ in an attempt to generate a more benevolent global image. This paper spotlights an international sporting event which ordinarily attracts very limited interest from the mainstream media. However, when held in Israel, it created much greater interest. The paper identifies… 
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