Masbirim Israel

@article{Hershkovitz2012MasbirimI,
  title={Masbirim Israel},
  author={Shay Hershkovitz},
  journal={American Behavioral Scientist},
  year={2012},
  volume={56},
  pages={511 - 530},
  url={https://api.semanticscholar.org/CorpusID:145394029}
}
  • Shay Hershkovitz
  • Published 1 April 2012
  • Political Science
  • American Behavioral Scientist
In 2010, Israel’s Ministry of Information and Diaspora Affairs launched a new campaign: Masbirim Israel. Its purpose was to “recruit” Israeli citizens to the task of improving the nation’s public image in the world. It was the first time a well-organized campaign was launched, systematically employing new-media tools and calling on Israeli citizens to independently take part in improving their country’s international image—all at the behest of a government ministry. The executive authority in… 
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