Stimulating Consumption: Yerba Mate Myths, Markets, and Meanings from Conquest to Present
@article{Folch2009StimulatingCY,
title={Stimulating Consumption: Yerba Mate Myths, Markets, and Meanings from Conquest to Present},
author={Christine Folch},
journal={Comparative Studies in Society and History},
year={2009},
volume={52},
pages={6 - 36},
url={https://api.semanticscholar.org/CorpusID:145175412}
}Before Najla passes me the gourd brimming with yerba mate, she makes sure to wipe the end of the metal drinking straw with the fragrant leaves of a local herb—for the flavor and to clean it she explains in her Venezuela-accented Spanish. We sit under the welcome shade of a veranda, each taking our turn to drain the gourd and then returning it to Najla to fill once more with warm water from the teakettle. After splashing a pitcher of cold water on the concrete to cool it, her husband offers us a…
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