Stimulating Consumption: Yerba Mate Myths, Markets, and Meanings from Conquest to Present

@article{Folch2009StimulatingCY,
  title={Stimulating Consumption: Yerba Mate Myths, Markets, and Meanings from Conquest to Present},
  author={Christine Folch},
  journal={Comparative Studies in Society and History},
  year={2009},
  volume={52},
  pages={6 - 36},
  url={https://api.semanticscholar.org/CorpusID:145175412}
}
Before Najla passes me the gourd brimming with yerba mate, she makes sure to wipe the end of the metal drinking straw with the fragrant leaves of a local herb—for the flavor and to clean it she explains in her Venezuela-accented Spanish. We sit under the welcome shade of a veranda, each taking our turn to drain the gourd and then returning it to Najla to fill once more with warm water from the teakettle. After splashing a pitcher of cold water on the concrete to cool it, her husband offers us a… 

Socio–Cultural Significance of Yerba Maté among Syrian Residents and Diaspora

It is found that the Alawite and Druze groups have the highest yerba maté consumption, and that men drink more than women, followed by coffee and tea, respectively.

From South America to the United States: Guayakí and the Transformation of Yerba Mate

In the early 2000s, California-based Guayakí popularized the caffeinated drink, yerba mate, among young people and creative types. With revenues of $100 million, Guayakí dominates the U.S. market

Ceremony, Medicine, Caffeinated Tea: Unearthing the Forgotten Faces of the North American Stimulant Yaupon (Ilex vomitoria)

It is argued that indigeneity, race, and class have steered how yaupon has been understood, and help to explain why a popular caffeinated product waned at a time when the use of stimulants was increasing, and “proletarian hunger-killers” were on the rise.

Credence attributes and opportunities: a cautionary tale of yerba mate in Paraguay

PurposeThis study explores the determinants of growth of credence-based exports of yerba mate from Paraguay, potential for increased export growth, and the fragility of the credence-based export

Between Yerba Mate and Soy: The Orange as National Food and Landscape from the Early Nineteenth to the Early Twenty-First Centuries in Paraguay

ABSTRACT Yerba mate (Paraguayan green tea) and soy are the commodities most associated with Paraguayan foodways and landscapes. This article, however, explores how oranges played an outsized role in

Creating hybrid scientific knowledge and practice: the Jesuit and Guaraní cultivation of yerba mate

ABSTRACT The drinking of yerba mate tea has become a common symbol of southern South American culture and many studies have explored the economic and social history of yerba mate in Argentina,

The Global Origins of a “Paraguayan” Sweetener: Ka’a He’e and Stevia in the Twentieth Century

Abstract: This article examines the transformation of ka’a he’e, a little-known Paraguayan medicinal herb, to stevia, the popular no-calorie sweetener. It traces how twentieth-century scientists,

Green Gold: Contested Meanings and Socio-Environmental Change in Argentine Yerba Mate Cultivation

This chapter introduces the text’s subject matter, yerba mate, as well as its theoretical and methodological approaches. In today’s globalized economy, the consequences of consumption are often

Working-Class Consumer Behavior in “Marvellous Melbourne” and Buenos Aires, The “Paris of South America”

Recent work in Melbourne, including the papers in this volume, has shed new light on the archaeology of this major nineteenth-century urban center. But how does Melbourne compare to other important

Working-Class Consumer Behavior in “Marvellous Melbourne” and Buenos Aires, The “Paris of South America”

Recent work in Melbourne, including the papers in this volume, has shed new light on the archaeology of this major nineteenth-century urban center. But how does Melbourne compare to other important

The allure of the foreign : imported goods in postcolonial Latin America

A craze for foreign goods struck Latin Americans in the decades after independence that has continued to the present. People of all classes and backgrounds abandoned traditional, locally made goods

The Curse of Nemur: In Search of the Art, Myth and Ritual of the Ishir

The Tomaraho, a subgroup of the Ishir (Chamacoco) of Paraguay, are one of the few remaining indigenous populations who have managed to keep both their language and spiritual beliefs intact. They have

Commerce and Industry in Nineteenth Century Paraguay: The Example of Yerba Mate

Yerba mate, a primitive forest industry, demonstrates the interaction of private and state enterprise in nineteenth century Paraguay. A low capital investment industry based upon utilizing seasonal

The Rise of Yuppie Coffees and the Reimagination of Class in the United States

This essay explores the rise of speciality coffees over the past two decades, examining the changing structure and organization of the coffee trade. It concentrates on the shaping of consumption as

From Silver to Cocaine: Latin American Commodity Chains and the Building of the World Economy, 1500-2000

Demonstrating that globalization is a centuries-old phenomenon, From Silver to Cocaine examines the commodity chains that have connected producers in Latin America with consumers around the world for

Consuming cultures : power and resistance

Book synopsis: Dream, desire, buy, consume, throw away! We consume to live, yet we all consume to do much more than just live. Stressing the variety of ways in which consumption is structured and

A movable feast : ten millennia of food globalization

    K. Kiple
    History, Agricultural and Food Sciences
  • 2007
Preface: a movable feast: ten millennia of food globalization Introduction: from foraging to farming 1. Last hunters, first farmers 2. Building the barnyard 3. Promiscuous plants of the northern

Eating Like an Indian: Negotiating Social Relations in the Spanish Colonies

Food and eating were important aspects of the negotiation of social relationships and power in the Spanish colonies in the Americas. A comparison of archaeological assemblages in Spanish households

The Debate Between Coffee and Qāt in Yemeni Literature

The traffic in the stimulants coffee and qãt in Yemen in the seventeenth and eighteenth centuries coincided with, and contributed towards, a burst of literary creativity. These substances’
...