Ad Formats

Tell your story with podcast ads

Podcasts are where fans are leaned in and build trusted relationships with their favorite hosts. Use our solutions to connect with engaged audiences and achieve your business objectives on Spotify.

Why Spotify podcast ads

Nearly half of Millennial and Gen Z listeners trust the brand or product promoted in podcast ads because of the trusted relationship they have with the hosts.¹ With Spotify reaching 90% of US podcast listeners, you can put that trust to work for your brand.² And it pays off: 70% of listeners recall the brand, while 62% report higher intent to seek out the company advertised.³

Leverage a fast-growing format

Podcast listeners are consuming more content than ever before, with the number of global podcast listeners projected to reach 619m in 2025.⁴ Of these, 350m of these listeners have watched a video podcast on Spotify.⁵

High engagement

58% of podcast listener engagement carries into ads.⁵ And it works: 22% of monthly listeners made an immediate purchase after hearing a podcast ad in the past six months–the highest rate across channels.⁶

Reach your target audience

Spotify Audience Network helps your ads connect with the right listeners on and off Spotify. This means incremental reach: new podcast buyers see a 91% average lift in reach.⁷

Creating podcast ads on Spotify

With Spotify Ads Manager, creating your podcast ad campaign has never been easier. Check out our ad specs to make sure your creative is optimized for delivery on Spotify.
View podcast ad specs

Our data-driven targeting helps you locate your core audience and works to reach them based on factors such behavioral, demographic, and contextual characteristics.

All you need is an idea and a vision. We’ll do the rest with free audio ad creation tools on Ads Manager—from drafting the script for your approval to recording the voiceover and producing the ad for you.

At any point in your campaign, get insights on performance. Fine-tune your marketing campaigns to make each one even more powerful than the one before it.

Get your ads

on Spotify today

Sources & References

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